Over time, customer loyalty programs have evolved beyond their perfunctory points-for-rewards to include engagement, emotional connection and personalization, and are considered key revenue drivers.
As the male grooming category undergoes a renaissance with more, better products, and it becomes more culturally acceptable for men to partake in beauty routines, celebrities like Idris Elba, Karamo Brown and Bollywood star Salman Khan are launching new lines.
The clean beauty conversation has come full circle, as brands shift their focus on product performance back to their origins as health and wellness brands.
Hashtag hijacking occurs when TikTokers use a brand’s hashtag on an irrelevant video in the hopes they can “hijack” the TikTok algorithm and gain more exposure.
With stay-at-home orders and social distancing in effect, content studios are closed, and models, photographers and brand representatives are unable to gather. This makes the creation of large and comprehensive campaigns practically impossible. Brands are therefore getting creative with their archives or content vaults to see what imagery can be...
In an effort to become a more environmentally friendly company, clean beauty retailer Credo has implemented packaging sustainability guidelines for brand partners. Brands that either choose to or are unable to meet the new guidelines will not be able to sell their products through Credo.
Customers have demonstrated a willingness to offer personal data if they feel they are receiving something valuable in return, especially in the case of brand quizzes. Prose's post-purchase survey, called Review and Refine, has helped it increase customer satisfaction and broaden its product portfolio. It's also allowed Prose to scale...
With stores closed for months on end and brands shifting their focus to e-commerce to stay afloat, there is an opportunity to reimagine the relationship between physical stores and e-commerce.
The initial jolt of coronavirus caused negative impacts on some beauty box subscriptions, like an increase in March cancellations. But as shoppers spend more time at home and continue to avoid stores, they are looking to beauty subscription boxes as a means to acquire new products.