In March 2017, Deck of Scarlet launched selling full-face makeup palettes via subscription but added à la carte palettes at a higher price in June of the same year. It transitioned into a clean vegan brand in 2019. Now, the brand is looking to fill whitespace between innovative makeup products,...

Glosslab founder Rachel Apfel Glass gives her perspective on how salons are adjusting to meet new expectations, and keep clients and employees safe.

Dubbed The Prose Salon, the membership is free for customers who sign up for the subscription (which already provides them a 15% discount off the full price). Because the personalized and customized beauty world is maturing, there are distinct points of view emerging about where it is headed.

Over the last four months, coronavirus has demonstrated its capabilities of affecting a wide array of odd or significant impacts beyond physical health, and its latest impact has been on customer relationships with menstrual care brands.

Asos, the U.K. fast-fashion retailer, is upgrading its beauty offerings and customer experience over the next year amid a coronavirus boost in sales but an uncertain fashion climate. Asos launched a beauty and grooming category in 2004, which rebranded as Face and Body in 2017 in order to be genderless. But...

Pureology has a history as a professional sulfate-free brand, but the brand's last refresh was in 2015, and the hair-care category has changed substantially since then. Sulfates are no longer the only no-no ingredient in the space, as the clean category has begun tackling hair care.

The intent behind B Corp certification is to peel back the layers on a company's operations and business model to assess their positive impact on the world.

After women’s hair coloring underwent a renaissance in innovation and branding, men’s hair color is finally getting the same treatment. On June 30, Madison Reed launched Mr. Hair Color for Men through MadisonReedMR.com, while eSalon expanded into the men’s market with its first sub-brand Colorsmith on June 25.

Virtual beauty consultations have quickly become a popular digital offering due to brick-and-mortar closures, but as they're a newer concept for many brands, the sales opportunity is still unknown. Bobbi Brown's Artistry Like Never Before program has shown promising early results.