During Covid-19 where retail stores either remain closed or have had to re-close (as is the case for stores in Los Angeles), replicating the in-store discovery experience became paramount to ensuring a brand’s direct-to-consumer success.

Morphe 2 is Morphe’s answer to the no-makeup makeup look popularized by brands like Glossier and adopted widely by Gen Z. It includes six products including a skin tint, a lip oil and a jelly eye shadow. Morphe is otherwise a traditionally full-coverage and highly pigmented makeup brand, with an average...

Fenty Skin is positioning itself as the “the new culture of skincare,” according to a splash page on FentyBeauty.com. Fenty Skin officially launches exclusively on FentySkin.com on July 31, although those who sign up to receive emails can gain early access on July 29.

Although beauty brands have begun discussing mental health with customers for at least the past three months, Rare Beauty’s fund is one of the largest financial efforts to date. Rare Beauty opted to launch the fund ahead of its own products, in order to demonstrate its mental health efforts are...

On Tuesday, makeup brand Cover FX launched a lineup of new products: a tinted moisturizer with adaptogens and pre- and probiotics, and a patent-pending makeup application brush. These products are fueling a new launch strategy necessitated by Covid-19 limitations.

On Tuesday, Apostrophe debuted on its website a revamped look, tone and mission, with the intention to push back against skin-care misinformation, particularly around the clean beauty narrative.

Since the beginning of the year, the segmentation of the personalized beauty category has quickly materialized. Function of Beauty raised $12 million via a Series A funding round in March 2017 and is valued at over $110 million. As of 2018, Function of Beauty has produced over 1 million individual...

Both the pandemic and Black Lives Matter will have long-term impacts on the news industry, and publications like magazines have a notable long-lead time for print stories, ensure that conversations and coverage around the pandemic and Black Lives Matter will continue.

Innisfree, the South Korean-based beauty brand, had to close its 10 stores across New York City, Los Angeles and San Francisco in March. Innisfree sells through its own stores, e-commerce and retail partners like Sephora, and has a robust and multi-pronged approach to store re-openings.