How Nars used customer quizzes to adjust its global marketing Historically, Nars had favored a very transactional marketing strategy, pushing products to potential and returning customers based on their browsing habits and purchase history on its global e-commerce sites, said Jennifer Jackson, Nars vp of global marketing. But, this meant that Nars did not fully understand who the consumer was,...
E.l.f. debuts content-driven Keys Soulcare brand with Alicia Keys On Tuesday, E.l.f. Beauty and Alicia Keys together launch her new brand in an effort to provide products that address what they hope a new dimension of wellness and self-care: soul care. The brand, Keys Soulcare, at launch will only offer multimedia content on the topics of mind, body, spirit...
Welcome to the world of the Glossier mafia As Glossier has grown over the last decade, notable departures have taken place, with many executives decamping to form their own brands and businesses. Call it the Glossier mafia, if you will.
How Gen Zers are confronting feminine health and sexual wellness As this group of consumers enters puberty and menstruation, and eventually experiences sexual activity, they engage with these products with a wildly different set of views and values compared to their millennial counterparts.
Garnier tests new virtual experience to debut sustainability plans The brand shared a self-guided virtual press event called World of Garnier Green Beauty, meant to better convey the brand’s multiple sustainability initiatives and goals.
Sephora Canada adds menstrual pads and tampons to online assortment On Tuesday, menstrual and personal care brand Blume debuted tampons and pads for sale on Sephora Canada’s e-commerce site, which represents the first time Sephora has sold period products.
Art of Sport secures $6 million in VC funding The investment will be used to expand its retail footprint by 600%, with undisclosed new partners adding to its current location at 1,600 Target doors. It will also go toward developing new products and investing in marketing and advertising online and out-of-doors.
Dr. Barbara Sturm launches new website Dr. Barbara Sturm is putting its DTC e-commerce business front-and-center, as it grows from a cult beauty favorite into a mainstream enterprise. Since mid-March, Dr. Barbara Sturm's DTC e-commerce sales have grown approximately 400%.
How Bobbi Brown approached a virtual NYFW Bobbi Brown makeup is consistently involved in NYFW, and this year provided makeup services for the virtual and in-person runway shows of Tibi, Veronica Beard, Ulla Johnson and Cinq a Sept, among others. In addition, the brand will host its first-ever NYFW virtual masterclass led by Bobbi Brown global pro...