The clean personal care brand had initially planned to launch a brand awareness campaign focused on its natural deodorant's efficacy in April, which had to be pushed back as people began sheltering in place. Given the present circumstances, Native also had to go back to the drawing board to rethink...

On Monday, SheaMoisture rolls out a new ongoing omnichannel campaign called It Comes Naturally, which seeks to celebrate and explore Black culture and heritage. It Comes Naturally pulled together six female artists to create animations, illustrations, textiles, videos and more that references the history of Black beauty and of course,...

Holifrog, a skin-care brand launched in Sept. 2019 with cleansers designed for various needs, was initially slated to expand internationally and expand its product portfolio this year, among other focuses. But one of the most immediate impacts Covid-19 had on beauty was supply chain, with production factories shutting down and...

In the latest edition of Glossy+ Talks, an exclusive series for Glossy+ members, Danielle Azoulay, head of CSR and sustainability at L’Oréal USA, discussed what steps small brands can take, how L’Oréal USA communicates sustainability to customers, and how the company integrates eco-friendly goals and values throughout its workforce.

Starting in Austin, Tex. and New York City, Priv’s on-demand manicures, pedicures, haircuts and blowouts will be available to ClassPass’s 1 million members. Blow LTD’s same services will be available in the Greater London area.

The proprietary device, simply called Hair AI, will only be available to JPMS wholesale salons. It promises to evaluate the hair and scalp, and recommends 10 products on average from across the JPMS portfolio.

For decades, the beauty industry operated by convincing customers through marketing that they were not good enough, but that by using a particular mascara or lipstick, they could achieve perfection. But now, in 2020, as customers' relationships with beauty products shifts due to body-positivity movements and customers become brand stakeholders...

Oaktree Acquisitions Corp. is a special purpose acquisition company (SPAC), which are investment vehicles established for the purpose of going public with no operations but the intention of reverse-acquiring or merging with another company. The use of a SPAC is unusual in the personal care business, but not as unusual...

Products like reusable makeup pads (sometimes called cotton rounds) and makeup wipes have rushed to the market since the beginning of 2020, offering customers alternatives to their single-use counterparts. Reusable beauty is similar to refillable products as both categories’ efforts are directed toward reducing consumption.