PYT Beauty relaunches with sustainability focus ahead of Target expansion On Friday, the 3-year-old clean beauty company announced it revisited its entire portfolio of nearly 20 products to eliminate certain products while introducing new ones, reducing plastic usage, improving existing plastic options and ensuring the recyclability of items.
Black Opal revamps under ownership of Desiree Rogers and Cheryl Mayberry McKissack Black Opal, the 25-year-old brand was acquired in mid-2019 by Desiree Rogers, former Fashion Fair Cosmetics CEO and social secretary to President Obama, and Cheryl Mayberry McKissack, former Ebony Media CEO.
Beauty & Wellness Briefing: How a sustainable brand aims to lure Gen Z In recognition of April becoming a month focused on environmental protection, I’m looking into the latest Gen-Z sustainable packaging brand Sk*p, founded by Farmacy co-founder Mark Veeder.
VC Susan Lyne: DTC companies need ‘something beyond a good product’ BBG Ventures (BBG stands for "Built By Girls") began in Sept. 2014 with its first two funds backed by AOL. BBG Ventures is an early-stage fund focused on consumer tech startups with female founders. It typically leads or co-leads seed or pre-seed investing rounds and invests $500,000-$1 million.
Revolution Beauty leans on TikTok to incubate its next big influencer Working with TikTok to promote the campaign between April and June, entrants will be narrowed to 30 people by September before a winner is announced in October. The winner will receive $100,000, create a product line with Revolution and join the TikTok Creator Marketplace.
Brands turn to loyalty programs to ease into a post-cookie world Legacy brands used to maintaining their advantage through media spending are being forced to get serious about first-party data.
House of Sillage luxury fragrance broadens its makeup ambitions House of Sillage launched in 2012 and branched into lipstick in 2018, but it's now venturing into other color cosmetics including eyeshadow, a powder highlighter and blush through an online-only collaboration with Disney featuring Minnie and Mickey Mouse.
Waldencast debuts first incubated beauty brand, Whind On Wednesday, Whind debuted via DTC with two Moroccan-inspired products: a cream exfoliator for $60 and a face oil for $75. Whind's proposition is to infuse joy back into the beauty regimen, which Hind Sebti, Whind founder and Waldencast co-founder and COO, said she finds lacking in the current market.
Colgate taps into the ‘oral beauty’ trend with new sub-brand for Gen Zers On March 19, it launched a new Gen-Z oral care brand called Co. by Colgate. It is sold exclusively through Ulta Beauty and the brand's DTC e-commerce site. Reinventing toothpaste is a bit like reinventing the wheel or the pencil, which is to say that the perfect product cannot be...