Inside Hydrafacial’s summer tour The strategy is to garner social engagement from loyalists but also introduce existing and new Hydrafacial users to aestheticians and businesses who perform the service. Hydrafacial's business operates by selling $25,000 machines to dermatologists and medspas, as well as the necessary Hydrafacial products.
With first global campaign, Sol de Janeiro aims to share Brazilian culture with the world The digital and out-of-home campaign centers around bringing the Brazilian lifestyle of sun-kissed skin, bright colors and joie de vivre (or "Alegria da Vida" in Portuguese) to people in different cities every week. That includes New York, London, Atlanta, Toronto, Paris, Sydney, Mumbai and Dubai.
Lottie London brings experiential retail to Walmart Lottie London's ambition with its Walmart partnership is to create an "immersive experience" at the point of sale. This includes tactics like QR codes for virtual try-on, or engaging with branded social media "in the aisles."
Beauty & Wellness Briefing: What’s next for K-beauty? K-beauty ushered in product, ingredient and packaging innovations such as BB and CC creams, cute designs and the dominating skin-first philosophy. But, since at least 2018, rapid sales growth has stalled and the category now lay at a cross-road of potential new phases of evolution.
Lawless Beauty brings clean narrative to QVC On Friday at 11 p.m. EST, Lawless Beauty will make its TV shopping debut, about seven days after the brand's makeup products were first listed on QVC.com. This is Lawless Beauty's first foray into live shopping.
Semi-permanent hair dye gains popularity post-pandemic Much of the colorful hair trend has been attributed to a Gen Z e-girl aesthetic popular online on platforms like TikTok. But the influence is not merely reflected in color palettes, but also in formulation and use-case. Semi-permanent hair dye is gaining attraction among customers as a means of expressing...
Farmacy adds gamification to its e-commerce site Farmacy plans to launch a virtual game called "Farmacy Beauty Lab" by end of June on FarmacyBeauty.com, which lets users learn about individual ingredients, formulations and Farmacy's corporate social responsibility partnership with Feeding America.
Talis Capital VC Beatrice Aliprandi: ‘Consumers are not only customers, but ambassadors’ Investment in European startups tracked at $21.4 billion in the first quarter, more than double funding amounts year-over-year. Early and late-stage startups were the primary beneficiaries.
Galderma extends influencer program to Dysport injectable brand The backbone of the paid influencer strategy was about directing followers to Galderma's rewards program for its injectable brands, called Aspire. The 6-year-old program has over 2.2 million members and is adding 50,000-80,000 new members a month.