Sarah Koch, svp and gm of Kendo Brands, spoke on the Glossy Beauty podcast about brand relevancy, the reason OleHenriksen won't be launching scalp care anytime soon, and the motivation for teaming with TikToker Alix Earle.

According to Pew Research, Gen Z best exemplifies the U.S.’s changing racial and ethnic makeup, influencing factors like hair type and skin tone.

The consumer buying journey has been upended over the last several years, due, in part, to the rise of product discovery on social media, an altered DTC e-commerce landscape and the beauty industry’s emphasis on omnichannel. On Monday, during a one-day LTK Beautiful event hosted in Miami, several beauty industry...

Called the “Kindness Krew,” the program, which launched in mid-February, is based on the Beekman 1802 team’s desires to drive sales to its DTC e-commerce channel, focus on brand awareness and earned media value with an always-on approach, and connect the values of the brand — namely, kindness — to...

A presence in off-price retail channels, which include Marshalls, TJ Maxx, Nordstrom Rack and Saks Off 5th, has long been a sensitive subject among beauty brands based on the fear that selling marked-down products will equate to brand equity dilution. But a peek inside some of these off-price retailers now...

Gen Z and Gen Alpha represent 5-10% of Urban Skin Rx customers, while millennials are 30-40%, depending on the sales channel. The goal is to grow the Gen-Z and Gen-Alpha customer base to 15-20% of sales over the next 3-5 years.

In conversation on the Glossy Beauty podcast, Strom discussed how younger consumers are changing the aesthetics market and how Skinvive can serve as an entry point for new patients, among other topics.

In the last three years, there has been a greater appeal to the industry thanks partly to the New Yorker diaspora of 2020 that saw Empire State residents decamp to the Sunshine State, plus the growing ethnic and generational diversity

For the 76-year-old skin-care brand, the campaign concept is to show how stressful working or participating in NYFW can be on sensitive skin and how Cetaphil is the perfect go-to item to help combat irritation.