Last week, Charlotte Tilbury Beauty unveiled a new digital strategy with the launch of an app, joining a small but growing group of beauty brands creating their own dedicated e-commerce apps. The app launched last week, adding to others from brands like Ipsy, Beautycounter, E.l.f Beauty and Mielle Organics hair...
This year has been quiet, but not nonexistent, for beauty M&A.
L’Oréal’s corporate venture arm, Bold, is making a bet on biotech company Debut and the potential to leverage cutting-edge labs to usher in a new wave of beauty ingredients.
In the past decade or so, American have turned away from sugary sodas toward seltzers and flavored water as alternatives. The newfound obsession with hydration has spilled into the mainstream, with wellness brands offering their own electrolyte flavorings and ingestible hydration supplements and focusing on hydration marketing ahead of the...
The timing of the campaign is twofold. First, The Ordinary is, at last, able to manage its supply chain without concern about selling out, allowing it to support big-scale ad campaigns. Secondly, it reasserts the brand's philosophy and price point in the face of competitors and an uncertain economic landscape.
In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.
In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.
In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.
On June 9, MAC Cosmetics is hosting its first-ever Day of Giving, where 100% of sales for over 200 lipstick are available worldwide during a 24-hour fundraising event will go to its Viva Glam charitable program.