Launchmetrics x Glossy research: Micro-influencers offer the most social media value In May, the buzziest global makeup concealers came from Nars, Tarte, Too Faced, Dior and Fenty Beauty. These brands were ranked by MIV, a proprietary Launchmetrics metric standing for media impact value.
Mounting debt and supply chain problems lead Revlon Inc. to bankruptcy Rumors of an impending bankruptcy began to float in early June as the cosmetics giant began talks with lenders ahead of a major loan payment in Sept. 2023. Revlon narrowly escaped bankruptcy in 2020 when it faced another debt maturity during the cosmetics downturn.
Millennial and Gen-Z candle brand Otherland opens first store Located in the SoHo neighborhood of New York, Otherland’s 800-square-foot store opens following two years of tremendous growth in the candle and home fragrance market.
E.l.f Beauty carves out skin care as fourth portfolio brand By carving out E.l.f Skin, E.l.f Beauty is able to further expand its portfolio to four distinct brands and set it up for even further growth.
Edgewell Personal Care aims to appeal to modern explorers with Gen-Z brand Fieldtrip Fieldtrip is designed around the concept of a modern explorer, with latitude and longitude references on the packaging indicating where key ingredients are sourced alongside imagery of a map. Edgewell is certainly neither the first nor the last conglomerate to incubate a standalone Gen-Z brand.
Clinique sets sights on diversity and inclusion in the metaverse In a campaign called Metaverse Like Us, Clinique collaborated with three makeup artists, Tess Daly, Sheika Daley and Emira D'Spain, to design makeup looks for virtual avatars created by software company Daz 3D. As more metaverse platforms appear and expand, there is more potential for beauty brands to take a...
Nutrafol launches topical products following Unilever acquisition On June 8, the 6-year-old brand launched three products under a new Scalp Microbiome collection that includes an exfoliating hair scalp mask, cleansing shampoo and scalp essence. In Oct. 2021, the brand launched its first topical product called Growth Activator.
As Glossier realigns, it taps YouTube’s new Shoppable Shorts Challenge On June 8, Glossier launches its newest product, the No. 1 eye pencil, with YouTube's first-ever Shoppable Shorts Challenge. Shoppable Shorts is a new shopping feature within YouTube Shorts that is also debuting on June 8. It allows viewers the opportunity to purchase products displayed in videos.
Obé fitness partners with American Airlines for in-flight videos Launched on June 1, the two companies created a content library of 10 free travel workout videos that are included in AA's inflight entertainment program on all screens and devices worldwide. Obé is the only fitness brand available on American Airlines.