Emma Sandler

Emma Sandler

Emma Sandler

  • Olympian Shaun White on launching his own brand: ‘It’s what I need right now’

    Whitespace initially soft-launched during the February Beijing Olympics and debuted formally Monday with new clothing and gear. While the connection to the name partly stems from White’s surname, he also wanted it to express the sense of endless possibilities and creativity.

  • Following its 2020 bankruptcy, beauty brand Sabon pivots to omnichannel

    Sabon, perhaps best known for its Dead Sea salt body scrubs, as well as body lotions, shower gels and home fragrance, was one of many casualties of Covid-19 retail closures. It filed for Chapter 11 bankruptcy in May 2020, during the height of the pandemic.

  • Why beauty brands are flocking to OTC skin care

    Brands newly expanding to the category assert that they have better, cleaner, and more innovative formulations than existing treatment products, even though the active ingredients tackling skin conditions are the same across the board. According to research company Insight Partners, the dermatology OTC medications market is expected to grow from...

  • How specialty beauty retail came to dominate the mass channel

    The change to beauty retail has occurred over three decades since Sephora and Ulta Beauty first emerged in the 1990s and disrupted the department store dynamic. But over time, specialty retail's influence has crept into other shopping spheres, like e-commerce and mass retail. A key motivator for this creep is...

  • JLo Beauty enters professional space with Hydrafacial partnership

    JLo Beauty, launched in January, has steadily expanded its distribution from direct-to-consumer e-commerce to an exclusive brick-and-mortar partnership with Sephora. Now is its first foray into the professional space by offering a booster product used within Hydrafacial services.

  • Olaplex inventor is back with Epres, another bond-building brand

    Olaplex was founded in 2014 by Dean and Darcy Christal, and the formula was developed by Dr. Eric Pressly and Dr. Craig Hawker. Now Pressly and his business partner Michael Sampson, both co-CEOs, are launching their own brand based on new research he has done.

  • Skin-care brand Dr. Loretta rebrands amid rise of dermatologist-backed brands

    On Monday, the 4-year-old brand introduced revamped packaging and an updated website, and archived its existing Instagram feed to relaunch with a more consumer-centric strategy. The company's first website didn't dive deep enough into the brand's proposition around combatting photoaging via preventative skin care like anti-pollution and anti-blue light products.

  • L’Oréal USA invests $140 million into new research & innovation center

    L'Oréal will open a nearly 250,000 square-foot research and innovation center housing 550 employees across all areas of the company’s North America research and innovation division, from advanced research to evaluation and product development.

  • What Fenty can gain from Rihanna’s Super Bowl halftime show

    Following a roughly six-year hiatus from music, Rihanna is returning in the splashiest way possible. The residual effects for her Fenty brand will be paramount. According to a 2016 study by the NPD Group, Rihanna's fan base, sometimes referred to as "the Navy," is 3.7 times more likely to buy...