Westman Atelier takes over Ace Hotel photobooths to promote new lipsticks Between March 14 and April 15, Westman Atelier will take over Ace Hotel's popular photobooths at the New York and Brooklyn locations. That will be followed by a photobooth takeover in Palm Springs between April 12-21 to overlap with the Coachella music festival.
Clinique global brand president Michelle Freyre: Brand relevancy is key to ‘break through and achieve success’ Michelle Freyre, global brand president of Clinique, joined the latest episode of the Glossy Beauty podcast to talk about post-Black Honey virality, the significance of Gen Z’s love for skin care and the new needs states of today’s beauty customers.
Why Kinship is no longer marketing to Gen Z Starting Thursday with the launch of its latest product, the Dreamwave 2% Bio-Retinoid Complex serum, Kinship will roll out new primary and secondary packaging and messaging, as well as a fresh logo and an updated tagline — ultimately, a new focus.
Beauty & Wellness Briefing: The always-on influencer strategies of 3 top beauty brands As brands focus on topics like earned media value and fight for marketshare within the attention economy, the consistency of the always-on middle funnel becomes more important. With that in mind, Glossy spoke with three brands to understand their approaches to middle-funnel influencer marketing.
Those Sephora age-restriction rumors have been grossly exaggerated While neither Sephora nor Ulta Beauty has public age restriction policies for those who can shop in-store, malls and shopping areas where many of their stores are located can enforce their own policies.
Cos North America’s Katie Reeves: ‘There is a store renaissance happening’ A growing roster of storefronts is just the tip of the iceberg for Cos. The brand has sought to build on its NYFW momentum via new marketing opportunities timed to the bi-annual event, plus new store technology that's facilitating stronger customer connections and service.
Beauty & Wellness Briefing: Inside Ouai’s first-ever amenities partnership, with Barry’s This is the first time Ouai has had a partnership in the hospitality and fitness space. The Ouai team was looking for an amenities partnership that was “deeper” than the typical, by engaging in co-marketing opportunities, influencer gifting and co-branded social content.
New Olaplex CEO Amanda Baldwin shares turnaround strategy as 2023 net sales decline 35% Amanda Baldwin, Olaplex’s new CEO, shared a new vision and course correction strategy during the struggling hair company’s fourth quarter 2023 earnings call.
Bloomingdale’s becomes latest department store to lean into hair care Starting in March, Bloomingdale’s will offer an in-store assortment of more than 30 hair products, accessories, perfume and tools via its Carousel rotating concept at locations including the New York City 59th Street flagship.