Very Good Light, which has grown 200 percent year-over-year to over 1.7 million impressions a month across it website and social channels, sees the limited sale as an opportunity to not only test its own brand equity but also as a proof of concept for the genderless beauty category.

Tech companies such as Facebook and Amazon have also been working more closely with beauty brands, and this partnership comes at a time when Google has also stated plans to dominate the voice assistant category.

The two new Jellysmack video series, called “Boys Do It Too” and “Crowned Ladies” were inspired by the popularity of similar videos on Facebook and Instagram. The company saw the opportunity to create relevant content for men and black women -- two niche and traditionally underserved beauty groups.

Direct-to-consumer hair care brand Function of Beauty is launching its first product -- a purple shampoo to combat brassiness in blonde hair -- since the company began in 2015, and is touting it as a testament to deep insights it is able to gather from its highly specific customer data....

Kristin Ess, who has 479,000 followers on Instagram, is not the only influencer Target has worked with, but its previous partnerships more often relied on people who have built their influence outside of social media specifically. The Kristin Ess partnership is tapping into not only the booming hair styling tool...

Much in the way that fashion has gone through upheavals and paradigm shifts in the past decade -- like Lululemon bringing athleisure to the masses or how the luxury market is now enamored with casual streetwear -- so is beauty, increasingly blending into wellness and vice versa.

Called Hers, the brand is directly modeled after Hims -- offering telemedicine services and non-prescription hair and skincare products -- but geared towards women. This includes access to birth control pills; a prescription strength retinol cream, acne cream and Melasma corrector cream; Addyi for hyposexual desire disorder; and minoxidil for...

Artisinal fragrance creators such as Etat Libre d'Orange are influencing a $49 billion global industry.

While fellow clean beauty retailers like Follain and Credo Beauty are continuing their breakneck pace of brick-and-mortar expansion amidst a booming natural beauty market that reached $1.3 billion in sales in 2017, The Detox Market is pumping the brakes.