Portfolio media company Dotdash announced on Tuesday the acquisition of Clique Brands–owned publications Byrdie and MyDomaine, as Dotdash seeks to enter the beauty content space and Clique Brands moves away from media to focus on consumer products.
The campaign, dubbed ‘No Sacrifices’ is meant to show the nationwide company is focused on healthy plant-based nutrition without counting calories, instructing customers on what they can or cannot eat, or being generally paternalistic.
Neutrogena is diving deeper into customized beauty with its new 3D-printed sheet mask, called MaskiD, which the mass beauty brand unveiled on Jan. 8 at the Consumer Electronic Show.
Coty, Inc. announced on Monday that it has developed for its Wella Professionals salons an augmented reality mirror allowing customers to try on a range of hair colors. It's one of many technology-backed consumer experiences Coty, the third-largest beauty conglomerate, has recently rolled out.
As beauty and technology have become increasingly intertwined, more beauty brands are gravitating toward CES. For companies like L’Oreal, it is an opportunity to show off their latest technological innovations and meet with leaders and startups for future collaborations, while Clarisonic and Olay want to position themselves as science-backed brands...
In the past 12 months, the influencer economy has reached new heights: Beauty brands like Amika and Calvin Klein revamped and doubled down on their influencer marketing strategies, Macy’s and Equinox tapped their employees to become homemade influencers, and beauty and lifestyle influencers like Katie Sturino expanded their own successful...
This year was a transformational year for the beauty industry. Category shifts in the market played up the importance of inclusivity, the significance of virtual reality and artificial intelligence was validated by the acquisition of Modiface by L’Oréal, and transparency continued to dominate the conversations within indie and clean beauty.
As the co-founder and CEO of a public relations firm HL Group, Lynn Tesoro has worked with fashion, beauty and lifestyle brands, and had the opportunity to witness seismic changes occur in the fashion and beauty industries.
Despite a crowded beauty market L’Oreal Group-owned YSL Beauty has managed to carve out space for itself over the past four years. Since 2014, the brand has managed to earn double-digit growth every year, with sales up 17 percent year-over-year at the end of October.