To build out the storefront, the brand is looking at how it can be more reflective of the brand's e-commerce site, according to Tara Pelletier, co-founder of Meow Meow Tweet. This means adding high-resolution photography of product and editorial content around the brand's sustainability and ingredient stories as well as...

Westman Atelier is one of many celebrity makeup artist brands that have entered the marketplace in recent years, including Charlotte Tilbury and Pat McGrath Labs. On Thursday, the brand launched an e-commerce site featuring the full assortment of six-products, including brushes, blushes and a foundation stick. Additionally, Westman Atelier has...

The summit will consist of networking opportunities like meeting with other brand founders, hearing from Credo Beauty’s own investors and learning from experts about clean beauty. Additionally, it will be used an opportunity to help brands understand the necessary steps required in order to adhere to Credo's new clean beauty...

Notably, less than 1 percent of both sellers and existing customers are men. In order to reach men, the brand will not only appeal to women to purchase products on behalf of men, but it will also recruit more male sellers to sell directly to its target: men between 25-...

Blushcon, which debuted last January as a two-day conference within the Asian American Expo in Pomona, California, is coming back on Jan. 18 and 19 with a refocus on Asian beauty, in response to visitor feedback and opportunities for growth. It has increased the Asian brands exhibiting by approximately 40...

The brand that dubs its services as a "workout for your face" is entering a stage of rapid expansion, with a soft-launch taking place for a stand-alone location in New York, a launch of four products in March, another store opening in Los Angeles in April and the debut of...

Within this wellness world, there is a new emerging category of beauty products that not only serve as a traditional beauty product (like a fragrance, body or face oil), but also come with specific instructions for how the product can serve as a mood enhancer or stress reducer.

The new skin-care line is meant to not only deepen the brand’s relationship with current customers, but also to reach those who do not shave. The expansion into skin care is also a response to several market trends, including a decline in shaving sales and an increase in the men’s...

Although Target is still in the nascent stages of developing its wellness strategy, it's set to be one of many significant changes to its beauty department. In late December, natural beauty brand Pacifica launched with Target its first-ever ingestibles comprised of four beauty powders to complement its existing portfolio of...