Elemis makes a play for younger shoppers with updated website and new products Since its expansion into the U.S. in July, Elemis has been focused on appealing to younger, modern consumers. This has entailed revamping its brand image and updating its e-commerce functionality to be more mobile-friendly
How Jeffree Star Cosmetics used predictive modeling in its European launch Jeffree Star Cosmetics worked with ICI Paris XL, a luxury cosmetic and perfume retailer, and the retailer’s parent company A.S. Watson, to use predictive analytics to create a personalized email campaign.
Madison Reed nets $51 million dollars in funding to amplify brick-and-mortar growth Madison Reed said the money would be used to rapidly open more of its brick-and-mortar color bars. It will also launch new products, break into television advertising (starting in March) and end its wholesale partnerships with Sephora and QVC in order to sell exclusively at Ulta Beauty.
Briogeo hair care launches wellness products Briogeo, the natural hair care brands that sells at Sephora, Space NK, Revolve and Nordstrom, launched two wellness products in mid-January, representing its first foray into the category and a new burgeoning area for wellness.
SmileDirectClub aims to change the conversation around teeth and beauty Historically, dental floss, toothpaste and teeth whitening have been relegated to the oral health section of drugstores, but the divide between these consumer-packaged goods and beauty is becoming increasingly blurred.
DTC acne brand Curology expands focus to anti-aging products Curology, a startup selling telemedicine dermatologist services and personalized prescription-strength acne products, is looking to expand its focus. Next up for the brand is anti-aging products, as it hopes to capture aging and older customers.
Makeup Geek changes influencer marketing strategy after speaking out against high rates The influencer marketing economy has long operated under an opaque set of rules, regulations and pricing standards, and companies including indie brand Makeup Geek have expressed frustrations with the necessity of participating. In response to that frustration, Makeup Geek has found it necessary to diversify its channels for reaching customers...
Cos Bar to launch Cos Bar Labs, a test bed for new brands and categories Beginning in the first quarter of 2019, Cos Bar will highlight three to five brands that are new to the retailer in dedicated in-store displays at six locations (including La Jolla, Calif., Brentwood, Calif. and New York City) and in a new section of CosBar.com. Among included companies will be clean beauty brands...
Inside Glam and Go’s plans to grow its community and membership program Glam+Go is entering an aggressive growth period in 2019 that encompasses more membership tiers, an enhanced social media presence and a quarterly community-event series, as the company seeks to diversify itself within a competitive styling marketplace.