Jill Stuart Beauty wants to leverage its J-Beauty connections in the U.S. Jill Stuart Beauty is ramping up its presence into the U.S market to tap into the American appetite for Asian beauty.
Nail-care brand Deborah Lippmann shifts focus to e-commerce This week, the brand joined Jet.com in order to strengthen its digital strategy, while also safeguarding against counterfeit products and unauthorized sellers. In September 2019, the brand’s e-commerce site, DeborahLippmann.com, will also relaunch to drive online sales.
Beauty brands are tapping into the ASMR YouTube community ASMR has seen a surge in popularity over the past five years. As of February 2018, there were 11 million ASMR videos on YouTube, and mega beauty influencers like Michelle Phan and Jeffree Star have dabbled in the space. Now, FabFitFun, Lush, SK-II and Venn Skincare are all now seeing opportunity in...
How StriVectin catered its latest product launch to Middle America When premium anti-aging skin-care brand StriVectin set out to relaunch its best-selling product, the TL Advanced Tightening Neck Cream Plus, in September 2018, its target audience was Middle America.
How beauty brands are tapping into the booming travel retail market Over the past few years, travel retail, which consists of airport, cruise and duty-free shopping, has emerged as a major retail sector, with multiple brands and conglomerates recently posting double-digit annual growth in the space.
Gillette’s newest brand, GilletteLabs, leans into the luxury market Gillette’s newest standalone brand, GilletteLabs, is taking a different approach to razors with the debut of a $150 heated version.
Eos launches micro-batch program to compete with fast-beauty brands Eos, the lip-care brand founded in 2006, has launched a new product incubation program to compete with fast-beauty brands that launch products in a matter of weeks.
Clean beauty retailer Follain is launching products Clean beauty retailer Follain is getting in on the private-label game with the launch of four products meant to fill white spaces in its inventory.
Allergan’s new innovation play: On-demand Botox Pharmaceutical cosmetics company Allergan, which makes products like wrinkle reducer Botox and injectable filler Juvederm, launched on April 9 a new booking site, TryRegi.com.