Melissa Butler, founder and CEO of The Lip Bar, has had multiple major wins this year. Starting back in February, The Lip Bar deepened its Target distribution from placement on three shelves to 24, marking an increase of approximately 700%. At the same time, it became the largest Black-owned brand...

Over the past three years, dupe products and the subsequent dupe culture have quickly ascended to become the boogeyman of the beauty industry, with duped brands concerned that customers will buy lower-cost duped items and erode their brand value.

On day one of the Glossy Beauty and Wellness Summit, taking place this week in Santa Barbara, beauty executives met for a town hall-style discussion on the biggest challenges they’re facing. All talk turned to three topics: TikTok Shop, beneficial brand partnerships and evolving retailer relationships.

The company's entry onto the platform is through a game called “E.l.f UP.” The evergreen game will evolve as the brand solicits community feedback.

The Flamingo-developed “Unruly” premieres with eight episodes published every Wednesday, covering a broad spectrum of women’s modern lived experiences, including egg freezing, menopause and intentional “body neutrality,” which is accepting and respecting your body even if it isn't the way you'd prefer it to be.

L’Oréal Professionnel is stepping into the augmented reality world, starting with a new campaign to drive sales to Sephora.

As it stands now, Vuori is one of the most exciting apparel brands in the athleisure space. But Vuori is not the only athleisure brand to generate buzz while others have struggled.

Twenty-three positions were eliminated throughout the company. Former employees said affected departments included social media, creative, marketing, influencer relations and communications. It is undetermined how many employees the company has.

Following the 3-year-old brand’s Filtered Showerhead launch in August, Canopy has partnered with fragrance brand By/Rosie Jane on a trio of scents that further elevates its position as a premium product.