Reduced discounting and a focus on core products can’t stop Lululemon’s price hikes CEO Calvin McDonald emphasized several times on the call that the price increases would be minimal. The exact details of which products will see prices increases and by how much will be announced later this year. He said that Lululemon will also offset costs by pulling back on discounting and...
Nike’s interactive manufacturing map is a poor example of corporate transparency Nike, a global company that employs more than 75,000 people and pulled in $17 billion in revenue in 2021, has an interactive map on its corporate site meant to provide transparency into its manufacturing processes. The site shows every factory where Nike products are made, along with data related to...
The Oscars red carpet showcased watch brands’ shift to gender neutrality Working to boost sales is a shift that's happening in how watches are designed and sold, particularly when it comes to the division between men’s and women’s styles. While fashion has been embracing gender-neutral trends, the watch industry has been less progressive.
Why DTC brands rushed to B Corp certification in Q1 In the last two months, DTC fashion brands TomboyX, The Bshirt, Proem Parades and Anuka Jewelry have all received B Corp certification. Meanwhile, Toms, a brand that is already certified, increased its B Corp score by 25% in the same period by upping its charitable donations to one-third of total...
Why has The RealReal been advertising on ‘Tucker Carlson’? According to data from Media Matters for America, which tracks advertisers on Fox News, The RealReal has run 58 ads on "Tucker Carlson Tonight," 28 on "The Ingraham Hour" and 25 on "Hannity" since November.
Week in Review: Versace’s new CEO, Lanvin’s IPO, Nike’s wholesale exit, Gap’s Yeezy conundrum This week, the discussion turns to Versace poaching its second executive from Alexander McQueen and the insular world of luxury fashion executives. Also on this episode: Lanvin goes public and Nike pulls away from its wholesale business, increasingly leaving its retail partners like Foot Locker out to dry. The hosts...
‘Brick-and-mortar isn’t waning’: Lacoste CEO Robert Aldrich on the brand’s ambitious retail plans Lacoste North American CEO Robert Aldrich said Lacoste is doubling down on brick-and-mortar retail. The company has a new flagship store, pop-ups and two big renovations planned in the next year. That includes the largest Lacoste store in the world, which is currently being built in Paris and set to...
Why brands can’t quit Kanye West On the one hand, any other celebrity partner embroiled in a controversy that involves accusations of stalking and harassment would likely be dropped without much hesitation. But dropping West is a particularly difficult choice for brands for one reason: He still makes them a lot of money.
Glossy Research: 56% of brands are investing little to nothing in offline marketing this year A March 2022 Glossy and Modern Retail survey of 117 brands found that channels like TV, offline marketing and events are all falling out of favor.