On September 23, The North Face posted a short video on its TikTok account that instantly drew a lot of attention: It featured a flag waving on the top of the mountain, with both the North Face and Gucci logos on it. It signaled its next collaboration -- the fourth...

Like many fashion brands, Steve Madden has spent the past few months looking for ways to improve diversity and inclusion within the company, particularly when it comes to recruitment. While the brand typically recruits through job boards like Indeed and LinkedIn, as well as referrals from current employees, starting this...

Resale’s biggest resource drain is that each product is a unique SKU. Most brands are built to sell products under a single SKU, all in the same condition and requiring only a single product code, a single set of photos and a few size charts, whether they’re selling dozens, hundreds...

Jeff Staple, sneaker designer and outspoken personality in the streetwear world, has a new sneaker drop coming in collaboration with Dominic “The Shoe Surgeon” Ciambrone, creator of custom sneakers, and Nike. Potential buyers can line up for the virtual drop in a secret online shop and win the sneakers when they...

SoHo, long one of New York’s most desirable retail hubs, has been undergoing a transformation since the pandemic began. For years, it’s been the go-to neighborhood for hip, mostly-online brands looking to make the most impact in brick-and-mortar with the fewest number of stores. It’s not uncommon for brands to...

After being forced to temporarily close its stores for months, fast fashion is pulling away from its overextension in brick-and-mortar retail to focus on online sales.

Madewell joins the growing list of brands like Adidas and Lafayette 148 that have identified the materials step in the supply chain as an area where larger fashion brands can have a bigger impact. The scale at which some brands produce means that small changes can add up to a...

A major part of Gucci's strategy in the last year has been to focus on younger consumers and, to do that, it's working to reduce its carbon footprint and embrace new ideas around circularity. The brand has promoted these ideas through podcasts and videos under the Equilibrium banner, which is...

The Proud Boys, a U.S. right-wing group, had made the Fred Perry polo with its gold and black laurel design an unofficial uniform for its members, most notably when dozens of their members wore matching shirts to a rally in Portland last week. The brand denounced any usage of its designs...