‘It’s going to be hell’: How brands are preparing for the logistical nightmare of holiday shipping The massive upswing in e-commerce shopping this year, spurred by the closure of stores for several months, has been a nightmare for shipping services. FedEx’s CMO Brie Carere said the company has seen Black Friday/Cyber Monday levels of delivery needs practically every day since March, a sentiment echoed by e-commerce...
Why Tapestry’s new focus on e-commerce is set to impact the retail landscape Tapestry had a good first quarter of its 2021 fiscal year, slowly climbing back toward profitability over the last three months, the company reported on Thursday. But like many others in the fashion industry, Tapestry’s relative growth hasn't come from increasing sales -- in many areas, sales are still still down...
The new holiday gift guide: How fashion retailers are updating their approach for 2020 With the holidays approaching, brands and retailers are starting to put out their annual gift guides. The commonly used marketing tool offers a good entry point for new customers and often works to push existing customers over the line to make a purchase. But this year, the holidays are coming...
‘Carbon38 for men’: Retailers are zeroing in on the growing men’s activewear category Outside of Future Proper, men's activewear has been a growth category for numerous retailers. Stitch Fix said that men’s activewear is its highest demand category from users. In its most recent earnings report, Lululemon CEO Calvin McDonald said that men are a priority and that he plans to double the...
Frame bets on clienteling to bolster sales in new stores Many of the brands that are expanding retail, like Frame and Suitsupply, have attributed their success in the space to a focus on clienteling. With most stores running on reduced capacity and requiring social distancing, customers are increasingly making shopping appointments when in the market for a specific product.
With gyms just reopening, Equinox is taking a big bet on e-commerce Last week, Equinox made its first big foray into e-commerce with The Shop, curated and launched by the company’s vp of retail Annie Walters. The e-commerce shop brings together more than 80 brands across apparel, wellness and skin care, as well as Equinox’s own branded products.
Cuup CMO Abby Morgan: ‘To do marketing well, you need to create the trends your audience will latch onto’ Abby Morgan, co-founder and CMO of bra brand Cuup, has spent the two years since the company's launch working with her team to unify the company's marketing across platforms including Snapchat and Instagram, while making each audience feel catered to in a unique way. In the latest Glossy Plus Talk,...
American department stores are lagging behind on sustainability efforts At department stores like Saks Fifth Avenue and Bloomingdale’s, elaborate packaging has always been a part of the luxury experience. But with e-commerce far outstripping brick-and-mortar sales for most retailers, including department stores, the excess waste created with deliveries is piling up. The EPA said in May that packaging makes...
Inside eBay’s plan to snag more holiday sneaker sales For eBay, the beginning of the holidays was the perfect time to introduce authentication. The company finally announced on October 12 sneaker authentication for products over $100, which will launch later this month. It's an offering that has been standard at other resellers for years. EBay was one of the...