How Ring Concierge turned a burglary at its flagship store into its highest social media engagement ever Wegman and the marketing team at Ring Concierge used the burglary as inspiration for a week-long digital and in-person campaign.
Weekend Briefing: Levi’s 5-year plan to challenge Gap Last week, Levi’s laid out its plans to challenge other American apparel conglomerates, putting it on a path toward becoming a $10 billion business. Elsewhere, there were movements in the plus-size fashion space, Pinterest acquired The Yes, and fashion embraced home decor.
A crowd-sourced collection is the first experiment from Ba&sh’s Creative Lab Ba&sh published a series of a dozen illustrations of fashion concepts on its Instagram page and email newsletter, asking customers to vote on their favorites. A second-round asked for votes on the best colors and materials for five winning styles. This week, the crowd-sourced collection finally hit the brand's online...
American Eagle continues the growth of its shipping and logistics business American Eagle is becoming more than a fashion company as the shipping and logistics side of its business continues to expand.
StockX CMO Deena Bahri: 2022 Top Marketer In Glossy’s inaugural list of the most impactful marketers in beauty and fashion, we’ve spotlighted the executives moving the needle on creativity, carving out new avenues for messaging, and of course, driving sales.
Savage x Fenty Co-President & CMO Natalie Guzman: 2022 Top Marketer In Glossy’s inaugural list of the most impactful marketers in beauty and fashion, we’ve spotlighted the executives moving the needle on creativity, carving out new avenues for messaging, and of course, driving sales.
Vestiaire Collective VP of Marketing & Branding Vanessa Masliah: 2022 Top Marketer In Glossy’s inaugural list of the most impactful marketers in beauty and fashion, we’ve spotlighted the executives moving the needle on creativity, carving out new avenues for messaging, and of course, driving sales.
Gap Brand CMO Mary Alderete: 2022 Top Marketer In Glossy’s inaugural list of the most impactful marketers in beauty and fashion, we’ve spotlighted the executives moving the needle on creativity, carving out new avenues for messaging, and of course, driving sales.
Fashionphile’s 60,000-square-foot NYC store emphasizes luxury resale’s interest in brick-and-mortar It’s a multipurpose location, housing a processing center for new product, an office, authentication rooms, a photography studio, storerooms full of hundreds of handbags and a showroom for clients. The new location makes Fashionphile the latest luxury reseller to invest heavily in brick-and-mortar spaces, along with contemporaries like Vivrelle and...