Jenna Lyons, actress Annie Murphy of "Schitt’s Creek," model Grace Mahary, president of the Black Business and Professional Association Nadine Spencer and restauranteur Lindsay Jang will be faces of the campaign. As such, they'll be featured in the marketing and product photography, and will post about the campaign on their...

On Tuesday, resale platform The RealReal opened a 2,500-square-foot brick-and-mortar store in Cobble Hill, Brooklyn. The location is what the company calls a “core store,” meaning that it's smaller and focused on one category. Comparatively, its 10 flagship stores are larger and carry a broad array of product.

With the surge in recommerce over the last year, resale companies are finding themselves in a much more competitive market than they were a year ago. With limited control over what inventory comes in, there’s a fierce competition for luxury sellers. Fashionphile launched a new program on Monday where it...

As part of President Joe Biden’s campaign in 2020, he released a plan for a campaign called Buy American, a $700 billion effort to invest in American manufacturing and American-made goods. It’s exactly what American-made brands have been asking for: institutional backing to help those that have chosen to forsake...

According to StockX CMO Deena Bahri, international growth was a goal of 2020, but the non-U.S. market is going to be even more important this year. In 2020, the company’s overall sales grew by nearly 100%, but growth outside the U.S. was more than double that rate. International sales, defined...

Multiple British brands told Glossy the first few weeks have been equal parts frustrating and confusing as they struggle to adjust to what they say was a mismanaged and miscommunicated new status quo.

In April, DTC brand Lively was among a number of DTC brands including Mack Weldon and ThirdLove that took its first plunge into a new marketing channel: linear TV. Since, brand founder Michelle Cordeiro Grant has been surprised by its consistently low cost and high reach. Now, as the brand...

Like many founders focused on sustainability, Frank & Eileen's Audrey McLoghlin found it hard to stand out for genuine environmental accomplishments. Today, practically every brand includes sustainability as part of its marketing, and there are few rules in the U.S. governing what sustainable claims brands can make.

In 2020, womenswear brand LoveShackFancy released more than half a dozen collaborations with partners including Bandier, Target, Lele Sadoughi and Morgan Lane, all of which sold out in minutes. Founder Rebecca Hessel Cohen and president Stacy Lilien said collaborations will play an even greater focus in 2021.