Alternative funding methods are catching on in beauty and fashion With investors growing more careful with their dollars, the rapid growth model championed by VCs is being called into question and new brands are having a harder time getting off the ground or scaling. Alternatives to VC funding and private equity are looking increasingly appealing for the brands that can make them work.
California’s congested ports expose the root problem of e-commerce shipping delays Brands and retailers across the U.S., along with UPS and FedEx, struggled with a surge of e-commerce orders over the holidays, and the logistical strain of shipping millions of packages at once. Despite being well past Christmas, those problems persist. But the root of shipping problems lies well before any...
Cosabella’s Guido Campello on the evolution of distribution: ‘Brands should be on every platform’ Campello joined Glossy editor-in-chief Jill Manoff on Tuesday for a discussion on wholesale versus direct-to-consumer sales, the way brands can differentiate when selling on multiple platforms, and the roles that small boutiques and giant marketplaces play in the retail market.
‘Multiple webinars’: How organizers helped traditional designers prepare for digital fashion month Fashion month in September 2020 was an experiment. Designers and the organizations that host fashion weeks in New York, Paris, London and Milan were attempting to transform their shows into digital products without much experience to go on. But the current digital fashion month, which is the second go-around, the...
‘The opposite of Nike’: Inside Allbirds’ growth strategy A major component of Nike’s market dominance to date has been the hype it's been able to build around its frequent releases and sneaker drops. Between collaborations, new models, new colorways of existing models and special editions, Nike releases more than 100 new sneakers every year. The high resale value...
How Xena Workwear’s Google Shopping strategy led to 10x ad returns The customer acquisition game has changed in the last year for DTC brands. Two-year-old brand Xena Workwear is an online-only brand that's managed to ride some of those changes to a year of growth. Its annual sales increased by more than 1,000% in 2020, and the company hit a milestone...
Luggage brands are gearing up for the return to travel The luggage category had a hard 2020. With travel heavily restricted, brands like Away and Rimowa saw a huge drop in sales. But now, with vaccinations rolling out and travel (slowly) returning, luggage brands are anticipating a return to growth over the next two quarters.
‘There’s always a separation’: Black designers have more opportunities at NYFW, but worry the focus is fleeting Fashion is notoriously difficult for people of color to break into. During this week's NYFW, which comes during Black History Month and after a year that saw a national reckoning around racial injustice, Black designers said the industry has progressed in its diversity and inclusion efforts, but more work still...
OnlyFans to Pinterest: Inside Rebecca Minkoff’s multi-pronged strategy to drive NYFW buzz Rebecca Minkoff isn’t resting on her laurels this New York Fashion Week. In addition to an in-person show on the roof of Spring Studios on Tuesday and a livestream, she’s got new partnerships with Klarna and Verizon and is launching her brand on several new platforms at once, all timed...