Tapestry says e-commerce growth isn’t hampered by stores’ return E-commerce sales across the fashion industry soared by 44% during the pandemic, as brick-and-mortar stores closed or read as unappealing to customers. But as vaccinations roll out and retail foot traffic returns, will e-commerce continue to thrive?
With just 34% of journalists ready for indoor events, brands are rethinking their press strategy The press event isn't dead, it's just changing form. New research from PR agency Jennifer Bett Communications, which represents a wide array of consumer brands like Cuup and Parachute, found that the majority of editors still want to attend brand events, but with caveats.
How Brevite used TikTok’s comment response feature to drive a 200% lift in sales The brand began responding directly to negative comments last year, using TikTok’s video response feature, with short videos rebutting criticisms or answering questions about the product. In the last year, 11 of Brevite's response videos have generated over 100,000 views, and Kim said they've driven a 200% lift in sales...
How underwear brand Parade reached $10 million in revenue in 2020 Parade is not even 2-years-old -- it launched in October of 2019 -- and yet it has sold more than 1 million pairs of underwear. It generated more than $10 million in revenue in 2020 alone, driven entirely through its direct-to-consumer e-commerce site. A rep for the company said it...
NFTs are the next fashion craze, but their environmental impact looms large While it’s true that NFTs can potentially have a benefit for fashion brands, they also come with some weighty costs. Cryptocurrency, in general, is already environmentally costly, and NFTs contribute to that wastefulness. While enticing for their zeitgeisty appeal, NFTs also risk making brands that list sustainability as one of...
From events to store-exclusive products: How brands are coaxing customers back to stores Brands are looking for ways to bring their newly vaccinated customers back into stores. To do so, they’re using events and exclusive in-store products. And Ba&sh is bringing back its weekly happy hours.
Mickey Drexler on growing a brand: ‘Some businesses shouldn’t be as big as they are’ At Glossy’s Modern Commerce Forum at the end of March, Drexler spoke about some of the lessons he’s learned while running large fashion businesses and how they can be applied to smaller businesses.
Reformation relaunches sustainable footwear amid slumping shoe sales Reformation is one of several brands that is venturing into sustainable dress shoes. While sneakers have seen bigger leaps in sustainability, thanks to brands like Allbirds and Soludos, dress shoe and leather shoe brands have been slow to evolve. But now brands like Prota Fiori and O2 Monde are working...
Fashion brands are testing the physical retail waters with new pop-ups With retail foot traffic slowly coming back, brands are starting to test the waters of post-pandemic physical retail via pop-ups.