Rothy’s launches men’s with plans to make sales ‘as big as women’s’ Rothy’s has had years to establish itself in the women’s footwear business, but new svp Chris Hull, who quietly joined the company in October, is spearheading the brand’s launch into an entirely new category: men’s sneakers.
Luxury brands are taking over New York storefronts to encourage retail foot traffic Walking through New York City over the last month, locals and visitors were treated to the sight of leading luxury brands featured in first-of-their-kind storefront takeovers. With vaccinations on the rise and warm weather incoming, brands know consumers are desperate to be out and about. And among go-to destinations are...
Ralph Lauren expands its made-to-order business with custom polos On Tuesday, Ralph Lauren announced its first step into large-scale made-to-order clothing with the launch of bespoke polo shirts. David Lauren, the company’s chief innovation and branding officer and vice chairman of the board, said the move will both improve the brand’s sustainability credentials and be good for business.
Children’s fashion is growing because ‘your family becomes your brand’ The pandemic drove more people to their phones for socialization purposes, and with schools closed, more kids were at home. Combined, these factors led to growth in posting pics of kids online. The #MommyAndMe hashtag, often paired with matchy mom-and-kid looks -- a popular trend even pre-pandemic -- was posted...
Insiders say fashion should prepare for a ‘fully virtual future’ Virtual fashion has been hovering on the margins of the industry for years now, but like many things, the pandemic helped speed its movement into the mainstream. In the last year alone, big influencers have made virtual fashion a more widely known concept and big brands have started experimenting with...
CMO Mary Alderete on how Gap indirectly grew a TikTok presence While many brands have flocked to TikTok in the last year, making accounts and posting videos regularly, Gap has stayed off the platform -- officially, anyway. But CMO Mary Alderete, formerly of Gap’s sister brand Banana Republic, said she’s been able to get a lot of traction for the brand...
Lulus is taking a page from E.l.f. with a branded music-driven TikTok campaign Lulus' latest campaign, launching on Thursday, targets the graduating college class of 2021 and includes a TikTok activation fueled by a unique song. The hope is that the song, produced by Lulus and music agency Song Candy, will take off on TikTok via graduating seniors featuring it in their videos.
Carbon38’s Caroline Gogolak is launching a new brand centered on sustainable streetwear Caroline Gogolak has a new project in the works. In July, she’s launching her own streetwear brand, called Saint Art, with the goal of marrying streetwear styles with sustainable production from the ground up. Streetwear has been a notoriously resistant, or at least apathetic, sector when it comes to sustainability....
ABG and Simon continue buying streak with acquisition of Eddie Bauer Eddie Bauer is the latest in a long string of acquisitions by ABG. It acquired Barneys, Brooks Brothers, JCPenney, Forever 21 and Lucky Brand in the last year and a half, many of them after they had gone through bankruptcy. In January, ABG CEO Jamie Salter told Glossy that the plan...