Sarah Flint, founder of her eponymous DTC footwear brand, told Glossy that there have been increases in prices across practically every part of the supply chain. Soon, Flint said, brands like hers will have to raise their prices to accommodate costs.
Aday worked with an alterations partner, Hemster, to take a percentage of its inventory -- around 300 units of five different pieces -- and transform it into entirely new products. A pair of slacks became a hemmed pair of shorts, for example, while a blazer was cropped and re-sewn to...
The key question when Amazon’s department stores finally arrive will be how the company will avoid the problems that have plagued department stores for the last few years.
While the audience has grown fast and the number of tastemakers and celebrity users is impressive -- think: Virgil Abloh and 2 Chainz -- brand participation on the platform has been slow to pick up. Part of that is due to uncertainty around how a company should best make use...
The shop is part of the brand’s "Summer of Parade" campaign, a summer-long combination of digital marketing and in-person events like a dance party that will be held in Brooklyn at the end of June.
Alison Partridge Stickney spent the last three years talking to customers, observing their shopping habits, workshopping new production strategies and testing out how to sell extended sizing. The result is Bodequality, Old Navy’s sweeping new campaign that revamps how it sells clothes.
According to Hana Kajimura, head of sustainability at Allbirds, finding a way to make athletic apparel without polyester has been a goal for the company for the last two years. After 70 iterations, Allbirds launched on Tuesday its first activewear collection, called Natural Run. It includes running shorts, bike shorts,...
Launched on Thursday, Tentree collaborated with National Geographic for a collection of loungewear featuring the iconic gold border of National Geographic’s print magazine as well as prints of some classic Nat Geo photography of trees.
In the last few months, brands like Hanky Panky and Victoria’s Secret, fashion platforms like LTK (formerly known as LikeToKnowIt and rewardStyle) and retailers like Neiman Marcus have all found ways to change up their imagery, logos, messaging or product to better reflect the world we live in now.