Fashion Briefing: The social commerce and digital strategies brands launched for Paris Fashion Week In late September, Louis Vuitton announced the launch of its Discord server where the women’s spring 2024 collection was livestreamed. Other brands made their shows and PFW activations available on emerging platforms like Roblox and Decentraland, and partnered with new social commerce platforms like Emcee. As customer acquisition costs on...
Week in Review: Sephoria’s cancelation, fashion’s IPO wave, Coach’s Amazon launch In this week’s episode, we discuss Sephora’s decision to cancel the first day of its annual Sephoria event due to inclement weather and the reaction from its fans. We also talk about the wave of brands going public in the next year, including Birkenstock and Vuori, and the debut of...
Footwear brands are seeing more wholesale revenue through fewer wholesale partners Across the footwear sector, the last few months have seen brands’ wholesale revenue increasing but in a smaller number of stores.
Phoebe Philo’s rabid fanbase kept the hype alive during 2 years of anticipation Philophiles have another new bit of information to chew on. Her brand is launching on October 30. Beyond that, along with a single GIF emailed to people on the brand’s mailing list that showed a quick glimpse of some of the designs, more information is being kept close to the...
How the MoMA Design Store became more than just a gift shop Chay Costello, associate director of merchandising for the MoMA Design Store, has been instrumental in elevating the Design Store above a simple museum gift shop. It's now a strong and growing retail business with three physical locations, a robust online presence and cultural cachet of its own.
Weekend Briefing: Sephora canceled day 1 of Sephoria due to heavy rainfall Last week, rain and floods hammered NYC, causing Sephora to cancel day 1 of Sephoria 2023, Nike saw a return to growth in its DTC channel, and Figue rebranded.
With 95% of NFTs worthless, luxury fashion is finding other uses for web3 The past year has been a low point for the cryptocurrency and web3 sectors. A report from this month found that 95% of all NFTs are essentially worthless. The sell-off of defunct crypto exchange FTX’s assets is driving value down across cryptocurrencies like Bitcoin. Even major brands like Nike have...
Resale companies embrace faster shipping, streamlined returns In a growing category, resale companies are increasingly looking for ways to stay competitive. Most recently, that’s taking the form of logistical improvements that promise to improve experiences like shipping and returns.
Weekend Briefing: What happened to Champion? Last week, HanesBrands considered selling off Champion, H&M began charging for returns, and the Glossy Podcast covered Milan Fashion Week.