Weekend Briefing: Fashion companies are slashing costs and closing stores to reach profitability Macy's is closing 150 stores in the next few years and The RealReal reached profitability by cutting costs, reflecting a trend in fashion where reining in costs becomes the clearest path to profits.
In Paris and Milan, celebrities and designers freed the nipple and embraced nudity As seen on both the runways and the streets, it was clear that nudity is back. Celebrities and models alike sported a preponderance of sheer clothing, skin-baring garments, and sometimes fully exposed private parts. The trend toward nudity reflects both the return of ’90s-era fashion trends — when risque looks, low-rise...
Week in Review: Answers to listener questions about retail, TikTok and marketing This week, we have a special mailbag episode where we answer questions from our listeners. Topics include the future of bankruptcy and M&As among retail brands, the effects of TikTok on fashion, and the components of an effective marketing campaign.
Luxury Briefing: Inside Orlebar Brown’s big US expansion plans The bulk of the brand's U.S. expansion will be through physical retail. Orlebar Brown is planning to open 10 stores in the U.S. this year, in Montecito and Newport Beach in California, Boca Raton in Florida, and Belmont Village in New York, among other locations. The first of that flurry...
Why outdoor and workwear brands are among the best positioned for branded resale Carhartt’s rugged clothes, designed to hold up through years of wear and tear, make it a perfect candidate for resale. Fashion resale is nearly a $200 billion business globally, and outdoor brands like Carhartt, with its long shelf life, are a good match. Patagonia and REI, for example, have two...
Alex Mill launches denim with marketing featuring employees The team dropped the video on Alex Mill’s Instagram channel on February 15, getting almost 60,000 views on the first day and 80,000 by February 23. That helped the brand sell out of multiple styles from the denim line within the first week. The video was inspired by a similar...
Weekend Briefing: Greenwashing claims hit Zalando, Lululemon and H&M Last week, several brands including Zalando and Lululemon responded to accusations of greenwashing. As regulation heats up, especially in the E.U., we'll see more brands dealing with discrepancies between their marketing and their actual practices.
Week in Review: Crocs’s rise, luxury’s struggles and the Jacquemus x Nike Swoosh bag This week, we discuss the meteoric rise of Crocs; the struggles in luxury, namely Lanvin and Swiss watch exports; and the Jacquemus x Nike Swoosh Bag.
Why Percival is foregoing VC money in favor of crowdfunding As Percival plans to go global, with a particular focus on expanding in the U.S., founder Chris Gove doesn't want to go back to VCs to raise cash. Instead, he’s asking Percival’s customers to help invest in the brand’s future. As part of a crowdfunding campaign that went live on...