How swimwear brands geared up for a competitive summer For most swimwear brands, summer is when the majority of sales happen. With more competition in the growing $20 billion industry, swimwear brands are rolling out new campaigns and collaborations to win market share.
Weekend Briefing: The Olympics brand sponsorships keep on coming As we get closer to the Olympics, more fashion brands are getting in on the opportunity to sponsor teams and work directly with athletes.
Week in Review: Golden Goose postpones IPO, Galeries Lafayette bounces back, Celine embraces Pilates This week, we talk all things luxury, including Golden Goose’s postponed IPO due to Europe's rough economic climate, Galeries Lafayette’s bounceback and plans for the Olympics, and Celine’s new Pilates-themed collection.
More brands are turning to Pinterest for its Gen-Z audience and organic growth potential The ability to reach Gen-Z shoppers, along with the platform's recently launched capabilities, like collages and shoppable carousels inclusive of videos, has made Pinterest an increasingly attractive option for brands. Brands are also drawn to Pinterest’s potential for organic growth without the pay-to-play requirements of other platforms like Meta.
Weekend Briefing: Walmart chases Gen-Z customers while Shein hikes prices The rise of ultra-fast fashion companies like Temu, Shein and No Boundaries has coincided with an economic downturn that has led many customers to tighten their budgets. On the flip side, there’s also been a retreat into higher prices for luxury brands like Chanel, putting a squeeze on brands like...
Fashion Briefing: What to do with all those counterfeit bags The RealReal opened a pop-up on NYC's Canal Street on Thursday stocked with 35 styles of luxury handbags, but none of them are for sale. The reason: They’re all fake.
‘Go for the throat’: Brand executives on negotiating with retail partners At the Glossy E-commerce Summit, brand founders speaking in a town hall about the challenges they’re facing repeatedly brought up the excess fees and low revenue that come with wholesale options, as well as other headaches like large minimum order quantities.
Brands are refocusing on organic content For marketers at the Glossy E-commerce Summit, organic content is still king. As paid advertising through platforms like Google, Meta and TikTok keeps climbing in price, brand leaders told Glossy that focusing on organic content isn’t just more affordable, but it also leads to better results.
Timex is celebrating its 170th anniversary with over 20 collaborations Timex’s 170th-anniversary collaborations are a good example of how brands with a long legacy and iconic products can breathe freshness into their catalog over time. Timex is continuing to sell original versions of its signature watches, including the Waterbury and the Ironman, while working with outside partners on limited editions...