Last week, the fashion industry was involved in new legal spats, labor strikes, worker protections and debates. In this edition of the Weekend Briefing, I dive into a few of the big stories from the week around these legal and business issues.
Last week, I spoke to Kate Spade and ThredUp about how resale can work as a customer acquisition tactic. Elsewhere, brands like Bvlgari were caught in the crossfire over China’s contentious relationship with Taiwan, and inflation data for June suggests that we may be headed toward a friendlier environment for...
Since 2021, Andie Swim has launched regular collaborations with big name celebrities, influencers and brands including actor Mindy Kaling and womenswear brand Fanm Mon. In addition, the brand has a new wholesale strategy, selling in Nordstrom after a test with the retailer last autumn. And in March, it opened its...
As customer acquisition costs continue to rise, fashion brands are doing everything they can to make the most of their existing customers. Brands like Levi’s are increasingly relying on loyalty program refreshes and relaunches, providing new perks and pushing those programs in marketing to bring in more members.
It’s still early days for Threads, but marketing professionals seem excited over its massive user base and brand-friendly environment.
This week, we talk about Louis Vuitton’s newly updated watch strategy that pushes its watch price points into the five-figure range, plus a mushroom-based leather alternative's discontinuation and Gabriela Hearst’s exit from Chloé.
The footwear brand Loeffler Randall’s first retail store, opened in 2021, was in NYC's SoHo neighborhood, a common destination for fashion brands. But the second store, which the brand will open later this fall, is in a less expected location: Charleston, South Carolina.
Shein is reportedly filing for an IPO sometime this year, even as it faces opposition from U.S. lawmakers. Meanwhile, Nike’s return to wholesale hasn’t been the boost the brand was hoping for, and Tiffany’s massive flagship store had a close call with an electrical fire.
This week, we talk about the Global Fashion Summit in Copenhagen and new anti-greenwashing guidance from the U.N., Skims opening its first retail stores and the Shein influencer trip.