Earlier this year, Levi’s CMO Kenny Mitchell received the kind of gift that most marketers can only dream of: Beyoncé named a song on her album “Cowboy Carter” after the brand. “Levi’s Jeans” was a hit, and Mitchell and the Levi’s team moved quickly to tap into the moment. That...

The old Abercrombie & Fitch’s mountain of controversies was big enough to fill an entire 2022 documentary. But the new Abercrombie & Fitch is a different story. Over the last few years, the brand has made an incredible comeback. CEO Fran Horowitz, who has been at the company since 2014,...

Ten years after its creation, the nail-care brand Olive & June is closing in on $100 million in annual revenue. Founder Sarah Gibson Tuttle started the brand after leaving a job in finance in 2013. The company, which began with a nail salon in Beverly Hills, transitioned to selling at-home...

H&M's latest loyalty perk was a surprise concert by Charli XCX of “Brat” fame held in Times Square on Monday night. The concert, a continuation of H&M’s ongoing partnership with Charli XCX, was open to the public, but loyalty members got a heads up about the show ahead of time....

Ulta's loyalty membership has one of the highest penetration rates in beauty, with 70% retention. And it's on track to reach 50 million loyalty members by 2028, a significant boost from its current 44 million. For comparison, Sephora's Beauty Insider program counts 34 million members. Ulta has 1,400 stores and...

Tapestry, which owns Coach, Kate Spade and Stuart Weitzman, announced its intention to acquire Capri, the owner of brands like Michael Kors, Versace and Jimmy Choo, in August of last year. But a legal challenge from the FTC, led by chair Lina Khan, put up barriers to the acquisition. This...

This week, we talk about the launch of Amazon Haul, which aims to compete with ultra-low-cost marketplaces like Temu. Later, we talk about movement in the sportswear industry and the growth of active brands like On Running, Hoka and Vuori. Finally, we discuss the Klarna IPO and the continued growth...

Trump has spoken at length about his plans to enact trade tariffs on all imported goods in an effort to stifle Americans’ reliance on foreign goods and, ostensibly, encourage businesses to move production back to the U.S. Whether any of those outcomes will be the result is uncertain, but what's...

CEO James Reinhart told Glossy that ThredUp's new head of social commerce will establish the company's social commerce business and anticipate where consumers are headed. She will also focus on ThredUp’s use of generative AI. ThredUp already has four AI products in market, including a visual search product, an AI...