What brands leaning on influencers can learn from SoulCycle and Equinox’s Stephen Ross controversy The situation illustrates both the value and danger of working with influencers. On the one hand, they can abandon a brand in an instant, bringing their loyal following -- which doubles as the brand's following -- with them. On the other, they can be stalwart brand defenders, inspiring their following...
‘It’s a unique proposition’: Nordstrom’s NYC strategy centers on locals, not tourists While the rest of the fashion retail world struggles with what to do in New York, one retailer is making its biggest bet ever on the country’s largest retail market: Nordstrom.
How young bridal gown brands are using technology to push the industry forward From David’s Bridal bankruptcy filing to the abrupt closure of one of the largest wedding manufacturers Alfred Angelo, 2018 was a tough year for the bridal market. To younger bridal brands, the challenges faced by their larger counterparts were signals that the market was ripe for change.
‘They shot themselves in the foot’: Landlords are scrambling amid department store closures With Barneys filing for bankruptcy this week, the storied retailer becomes the latest in a string of big box fashion retailers shutting down, filing for bankruptcy or struggling. At the same time, the landlords renting properties to these companies are facing hard times.
‘We needed a bigger microphone’: K-Swiss is acquired by Chinese sportswear giant On Tuesday, Chinese sportswear giant Xtep announced its acquisition of K-Swiss and its sister brands Supra and Palladium for around $260 million.
Tmall is expanding its fashion week efforts beyond NYFW, to Paris and Milan Tmall’s ongoing proselytization of Chinese fashion brands outside of its home country isn’t stopping with New York Fashion Week this year.
‘The experience is key’: Vrai & Oro is the latest brand to launch custom wedding styles Customization and personalization have touched every area of fashion, including bridal fashion. Vrai & Oro, a direct-to-consumer jewelry company based in California, is capitalizing on this shift with a new series of customizable engagement rings.
On the brink of bankruptcy, Barneys forges ahead with plans for first New Jersey store In March, Barneys New York announced it will be opening a new store at American Dream, the massive retail complex currently under construction in New Jersey that is set to open in October. But given recent news about Barneys, that the company is exploring filing for bankruptcy due to financial...
‘People come for design first’: Why Veja downplays its sustainable track record After being spotted on the feet of major style icons like Meghan Markle and Emma Watson, French sneaker brand Veja went from being a relatively unknown company, launched outside of France in the early 2010s, to a massively popular and trendy brand.