‘Multiple webinars’: How organizers helped traditional designers prepare for digital fashion month Fashion month in September 2020 was an experiment. Designers and the organizations that host fashion weeks in New York, Paris, London and Milan were attempting to transform their shows into digital products without much experience to go on. But the current digital fashion month, which is the second go-around, the...
‘The opposite of Nike’: Inside Allbirds’ growth strategy A major component of Nike’s market dominance to date has been the hype it's been able to build around its frequent releases and sneaker drops. Between collaborations, new models, new colorways of existing models and special editions, Nike releases more than 100 new sneakers every year. The high resale value...
How Xena Workwear’s Google Shopping strategy led to 10x ad returns The customer acquisition game has changed in the last year for DTC brands. Two-year-old brand Xena Workwear is an online-only brand that's managed to ride some of those changes to a year of growth. Its annual sales increased by more than 1,000% in 2020, and the company hit a milestone...
Luggage brands are gearing up for the return to travel The luggage category had a hard 2020. With travel heavily restricted, brands like Away and Rimowa saw a huge drop in sales. But now, with vaccinations rolling out and travel (slowly) returning, luggage brands are anticipating a return to growth over the next two quarters.
‘There’s always a separation’: Black designers have more opportunities at NYFW, but worry the focus is fleeting Fashion is notoriously difficult for people of color to break into. During this week's NYFW, which comes during Black History Month and after a year that saw a national reckoning around racial injustice, Black designers said the industry has progressed in its diversity and inclusion efforts, but more work still...
OnlyFans to Pinterest: Inside Rebecca Minkoff’s multi-pronged strategy to drive NYFW buzz Rebecca Minkoff isn’t resting on her laurels this New York Fashion Week. In addition to an in-person show on the roof of Spring Studios on Tuesday and a livestream, she’s got new partnerships with Klarna and Verizon and is launching her brand on several new platforms at once, all timed...
How 2020 changed the modeling industry The last year has been tough for models, especially high-fashion models who rely on runway gigs and campaign photoshoots in exotic locations for much of their income. Fashion events have been curtailed, plus brands have scaled back on their photoshoots. Some have experimented with replacing professional models with influencers and...
Simon Property’s 2020 retail acquisitions are already paying off Simon Property Group, the owner of more than 200 malls across the U.S., didn't have the best year in 2020, losing 17% of its revenue or close to $1 billion. But one area that was surprisingly fruitful was its ongoing joint venture with Authentic Brands Group to acquire bankrupt retail...
With new dropship technology, Title of Work aims to solve brand-wholesaler pain points The platform can manage the brand’s dropship commitments to many different retailers, and it allows any retailer to set up a dropship relationship with Title of Work without having an owned system in place to manage it. While larger retailers like Nordstrom or Bergdorf Goodman already have dropship systems in...