How Rebecca Minkoff used video to lower customer acquisition costs Shifting to more personal videos, posted on a variety of social channels, had a massive and relatively immediate effect on the brand, cutting customer acquisition costs significantly. Moving forward, it plans to increase its focus on video, expanding to YouTube and keeping the focus on low-cost videos that work to...
How Cosabella is growing its business through private label and collaborations Cosabella, an Italian lingerie company, has made its own brand a priority since it launched in 1983. But in recent years, as Victoria’s Secret’s dominance of the market has waned and a big crop of DTC brands have looked to get in on lingerie, private label and collaborations have increasingly...
Plan B: How low conversion rates inspired M.M.LaFleur to change its business model When she first started womenswear brand M.M.LaFleur, the biggest mistake made by Sarah LaFleur was that she took it as a given that high-quality product at an affordable price would be enough to drive sales. She quickly learned that quality product doesn't translate online, and updated her business model to...
What LVMH stands to gain with a Tiffany & Co. acquisition While LVMH’s potential acquisition is still in only the initial exploratory phase, there’s reason to believe that Tiffany would be an asset to LVMH’s ability to compete with luxury group rivals Kering and Richemont.
Some DTC brands are trading equity for manufacturing expertise When Michelle Cordeiro Grant launched her lingerie brand Lively in 2016 after having worked at Victoria’s Secret, she knew she could spend years going to every factory in Asia trying to find the right partner that could produce what she wanted and how she wanted it, and still not end...
‘Getting a foot in the door’: As American department stores struggle, British luxury brands look for other ways to reach U.S. consumers The U.K. is a luxury fashion hub, home to luxury brands like Burberry, Barbour and Paul Smith, but 80% of the country’s luxury products are exported, with the U.S. being the largest recipient. For British brands, the big department stores that were their traditional gateway to the American consumer are...
Resale platform Rebag launches Kelley Blue Book for bags On Thursday, luxury resale platform Rebag is launching a new tool to evaluate handbags, applying the same standardized rigor to the category that the Kelley Blue Book applies to cars, according to Rebag CEO Charles Gorra.
‘Everyone’s getting out of China’: How tariffs are changing fashion’s manufacturing landscape Today, many high-quality goods are made in China, and it has become a major manufacturing hub for fashion brands from fast fashion to high luxury. But as the trade war between the U.S. and China heats up and additional tariffs are placed on goods from China, other countries like Vietnam...
Free of investor scrutiny and underperforming assets, HBC turns focus to Saks Fifth Avenue For every struggling retailer, there's a competing theory for the best way to survive the current retail landscape. Hudson’s Bay Company, the owner of retailers including Saks Fifth Avenue, Hudson's Bay and Saks Off 5th, has come up with an unorthodox but ambitious plan: to take the company private while...