When Lisa Lewis joined Keds as vp of marketing a year ago, she was tasked with coming up with a way to revitalize the brand. Twelve months later, Keds is launching a new marketing strategy with an unexpected non-digital focus.

As the rental field continues to get more competitive, Rent the Runway is tinkering with its existing subscription plans by adding a third option in between the lavish Unlimited subscription and the more barebones one-swap subscription. 

In the early days of the coronavirus’ first impacts on the fashion ecosystem, factories in China were closed for the Lunar New Year and the effects were not immediately apparent. Brands took short-term measures, like having people work from home and call into meetings. But now, as the global ripple...

On Thursday morning, representatives from more than a dozen fashion tech startups were in attendance at the New York Stock Exchange where luxury retailer Farfetch led a full day bootcamp. Speakers like John McPheters, co-founder of Stadium Goods, and Jeff Fowler, president of Americas for Farfetch, led discussions and gave...

In June 2017, feeling pressure from the success of online luxury platforms like Farfetch and Net-a-Porter, LVMH launched its own multi-brand home for e-commerce: 24 Sevres, which was later renamed to 24S. But in the two-and-a-half years the platform has been in existence, the platform has gone through a rebrand...

The past month has seen a number of shake-ups in the world of fashion public relations, with multiple agencies either voluntarily closing up shop or shutting down because they couldn’t keep the business afloat. But fashion PR isn’t dying, it’s just evolving.

Feit is one of many young brands eschewing the VC business model of immediate short term growth, and instead is looking to emulate brands like John Lobb and Berluti, who treat their shoes like investments that can last decades. The model is meant to cultivate lifelong loyalty and build up...

On Wednesday, Banana Republic began offering on-demand delivery service Postmates to make same-day deliveries directly to customers’ doors, as an extension of its buy-online, pick-up in-store initiative. While this is the first partnership with an on-demand service for Banana Republic, the idea of working with same-day delivery platforms like Postmates...

When Forever 21 went bankrupt at the end of 2019, it was clear what the issues were: The company had over-extended itself to 800 stores without the foot traffic and revenue to support them. But Authentic Brands Group, which just acquired the company in a joint venture with Simon Property...