Certain types of clothing just aren’t needed at the moment. But sweatshirts, leggings and loungewear are all booming as people stay home, and brands are shifting their production both to answer new demand and maintain cash flow.

With the vast majority of Americans quarantined and events canceled, one area of fashion that one would expect to be hit the hardest is bespoke suits. But according to several founders, suit fittings are still happening, they’ve just moved online.

After weeks of uncertainty, an emergency coronavirus stimulus bill agreement was finally reached between the senate and the White House  on Tuesday and is expected to come into effect as early as April. While the details are still hazy, some key provisions are already clear: loans for small businesses and...

Farfetch, being an online luxury marketplace, may not be suffering from the same closures as brick-and-mortar stores, but the hundreds of small boutiques that make up much of Farfetch's business are. And when they suffer, Farfetch suffers, too.

Just like many other sports leagues, the players in the world of esports have become celebrities themselves, some of whom with hundreds of thousands of followers on social media. These players, who command massive influence among their devoted young fans, have become valuable selling points for fashion and apparel, scoring...

When the 2008 recession hit, the global luxury market lost 9% of its value, luxury department stores took a major hit to sales, and luxury as a concept became distasteful as thousands of people lost their jobs and homes. So if another recession is coming, what effect will it have...

Across the U.S., fashion brands are shutting down their stores as numerous states have issued orders for people to stay indoors and avoid large gatherings. To avoid the inevitable massive hit to sales that closing stores will have, some brands are negotiating with their landlords for reduced rent and other...

Retail is in a tough position. With a vast swathe of the U.S. stuck at home and retail stores closed, brands are strategizing to get as many people shopping online as possible. They also need to sell off the inventory they have so it doesn’t become a sunk cost sitting...

As the country adjusts to the new normal of social isolation, and pandemic headlines dominating every media channel, both brands and PR agencies will need to rethink how they work together and communicate to avoid insensitive missteps.