Typically, when fall rolls around, fall clothes have already been on the racks for months and are often heavily discounted. While that may be fine for the retailers, brands typically do not want their products sold at reduced prices, and they're actively trying to end the sales cadence.

Coronavirus has had a big impact on brands' marketing and advertising budgets, creating problems for both influencers and brands who rely on standard influencer partnerships through platforms like Instagram to drive sales. Instead, a growing number of brands are using their own employees as models and subjects of marketing campaigns.

The regular cadence of brands producing seasonal collections and retailers making big orders has been disrupted. Big brands like Marc Jacobs have already halted production of the fall season. According to Morgan Curtis, founder of loungewear brand Morgan Lane, one of the first reactions from the retail world was to...

Andreas Palm, co-founder of high-end men’s underwear brand CDLP, has spent the four years since the brand was founded building up a team that was mostly made up employees from the brand’s Stockholm headquarters. But now that his entire team has been working from home for a month and a...

The hit to her business, mostly on the wholesale side -- she said the company's wholesale business has “fallen off the face of the earth" -- has been dramatic, with orders canceled at many of its major wholesale partners like Nordstrom, Neiman Marcus and Bloomingdale's.

For retail service company Neighborhood Goods, closing its three stores wasn’t the end of the world. Co-founder Matt Alexander said the company had raised enough money -- $11 million in 2019 -- to get by for the near future and isn’t in any danger of shutting down. Where the threat lies is...

Streetwear brand Chinatown Market has always kept social media content central to the business, usually accompanying every product release and collaboration with some sort of video component. Now, it's putting a bigger emphasis on IGTV.

With everyone stuck at home and little else to do, one might think that resale companies would be inundated with product from sellers cleaning out their closets, and also struggling to attract buyers. But according to a few resellers, the opposite is true. People still want to buy pre-owned clothes...

Among the many disruptions to the fashion industry caused by coronavirus is that fashion's traditional seasons have been thrown into disarray. Some brands are foregoing summer collections entirely and skipping straight to fall, while others are planning to release fall collections early, late or, in some cases, not at all....