How Ralph Lauren’s ‘phygital’ boot sale in Fortnite shows benefits — and limits — of virtual commerce To marketers at Ralph Lauren, this week’s so-called “phygital” boot release represents an unprecedented mix between the brand’s virtual and physical options.
How brands and creators are using Roblox’s new Materials tool to boost the realism of their virtual worlds Roblox has been beta testing its new Materials tools for several months, but officially launched the update in late July. Users now have the ability to build with materials and textures that more accurately represent the physical world.
Why Journeys hired a gaming and esports management agency Loaded’s even-handed, talent-agnostic approach was a major selling point for Journeys as the brand explored potential agencies and partners for its gaming push.