With just over a month until the first annual Glossy Forum, we have a full roster of speakers who will discuss a variety of topics across the luxury fashion industry, including the boon of mobile technology, how to manage social media content strategies and the rise of in-store innovations. Here are some of the highlights.
Mary Renner Beech, CMO, Kate Spade: Beech is the brains behind the creative storytelling tactics of one of the most popular contemporary womenswear brands. Bolstered by six years of creative thinking at Pixar, Beech will speak about how to develop engaging campaigns that resonate with an increasingly digital audience.
Natalie Bowman, VP of media, Neiman Marcus: As the vice president for marketing at Neiman Marcus, Bowman manages advertising and brand awareness for one of the largest luxury department stores in the U.S. Bowman will discuss how to strategically build an engaged customer base and increase digital traffic amid declining department store sales.
Billie Whitehouse, CEO, Wearable Experiments: When it comes to wearable technology, anything is possible for Whitehouse. As the CEO of edgy wearables development company Wearable Experiments she has championed bringing futuristic ideas like smart yoga pants that correct your form and jackets with embedded GPS navigation systems to reality. She’ll talk about the many opportunities and challenges in this space bringing these products to scale and proving their value to consumers.
We hope you’ll join us to learn more about the ongoing transformation of the fashion industry in the digital age. For more information, visit the Glossy Forum page.
