Glossy TikTok Strategies 
Panel | 0:27:43 
06/16/2022 
TikTok is a powerful channel to reach, entertain, and convert consumers, especially when a brand can harness the trifecta of talent, trends, and creators. Join Dash Hudson and special guests to discuss the era of social entertainment, how to tap into TikTok to inspire consumers from discovery to purchase, and an inside look at creating winning creative that leverages visual, audio, and cultural trends.
Putting all content creation in the hands of influencers is a popular TikTok strategy among brands more comfortable with Instagram. But best using the platform to the brand’s advantage requires [...]
Thanks in large part to TikTok, CeraVe has experienced explosive growth in the last year — growing sales by 75% to billion. But like social platforms before it, the conversations and levers that [...]
As TikTok rolls out new features, brands that are moving fast to explore them and perfect dedicated strategies are gaining the advantage. In this session, Jacee Scoular, head of global brand [...]
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
As influencers have moved from endorsing brands to creating their own, their success rates have dramatically varied. Many influencers have found it challenging to balance the creation of sponsored [...]
Glossy’s CMO Strategies: Social Media presentation will focus on social media usage and budgets, as well as insights from our YouTube Shorts case study and sit-down interview with beauty guru Hyram [...]
The traditional influencer brand deal model is rapidly evolving as both brands’ and influencers’ priorities are changing. We asked beauty and fashion influencers, including Cassandra Bankson, [...]
Patrick Ta Beauty founder Patrick Ta, Stephanie "Glamzilla" Valentine, Naturium founder Susan Yara and Being Frenshe founder Ashley Tisdale delve into the underlying factors that contribute to the [...]
E.l.f. Beauty vp of integrated marketing communications Patrick O’Keefe, influencer Kensington Tillo and Kosas founder Sheena Zadeh-Daly take a deep dive into the world of content strategies for [...]
Phlur founder and creative director Chriselle Lim and Know Beauty founder and CEO Vanessa Hudgens explore how they've been able to revolutionize and rebrand in the beauty industry with strategic [...]
Love Wellness founder Lo Bosworth, Saltair co-founder Iskra Lawrence and Dezi Skin founder Desi Perkins share the key business strategies they've relied upon as influencers-turned-founders, as well [...]
In this panel discussion, which took place at Glossy's first Beauty Pop event in July, Sala co-founder Shanina Shaik, Too Faced Cosmetics svp of global marketing Somer Tejwani, and Beaubble [...]
