Opening Remarks & State of the Industry

Join the Glossy team as we go over the key challenges that beauty and fashion brands are facing on TikTok.

Leveraging TikTok Lives to Drive Engagement and Sales

Talent, Trends, and Creators: Making Marketing Magic on TikTok

TikTok is a powerful channel to reach, entertain, and convert consumers, especially when a brand can harness the trifecta of talent, trends, and creators. Join Dash Hudson and special guests to discuss the era of social entertainment, how to tap into TikTok to inspire consumers from discovery to purchase, and an inside look at creating winning creative that leverages visual, audio, and cultural trends.

A Newsroom Mentality

Thanks in large part to TikTok, CeraVe has experienced explosive growth in the last year — growing sales by 75% to $1 billion. But like social platforms before it, the conversations and levers that move the needle on TikTok change second by second. At CeraVe, its marketing team approaches the platform with a content-first, newsroom mindset.In this session, Adam Kornblum, vp and head of global digital marketing at CeraVe will discuss what conversations are worth engaging in, how to identify talent early, and using data to a brand’s advantage.

From Content to Community: Owning the Brand’s TikTok Presence

Closing Remarks

We’ll recap the content from the day and give attendees the key findings they should walk away with.