This profile is part of the Glossy Pop Guide to Influencer-Founded Brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media. More from the series →
After her daughter was born, Emily Jackson started to write down her newborn’s exciting milestones. Her notes quickly transformed into a blog, Ivory Lane, named after her daughter’s middle name. She shared everything from her nursery decorations to her post-pregnancy wardrobe, and her following grew. Eventually, with hundreds of thousands of followers, Jackson launched an athletic wear brand, Ivory Lane Collective, in 2019. Thanks to a partnership with bio-fiber textile company Umorifi, the brand offers skin- and eco-friendly athletic wear. Jackson’s brand has been celebrated by publications including Forbes, Glamour, People and Industry Magazine.
Who: Emily Jackson (IVL Collective)
Platform: Instagram
What are you known for & how did you get your start?
I am a fashion and lifestyle blogger, known for my blog, Ivory Lane, a destination for lovers of fashion and design.
What’s the brand? Activewear
Ad position: web_incontent_pos1
Find it: IVLCollective.com
What makes the brand different?
IVL partnered with UMORIFIL®, a textile company, in 2019 to develop both nylon blend and polyester blend yarns that have passed all testing and have been awarded certification to carry the UMORIFIL® tags on all our garments. UMORIFIL® materials have also passed the medical-level of skin sensitization and irritation testing. The bionic fiber series provides the softest and most skin-friendly texture. It integrates ocean collagen peptide amino acid, with viscose, polyester and Nylon 6 fiber.
Fun fact: Our innovative, collagen-infused fabric has special technical attributes such as a natural cooling effect and moisture-wicking properties, and it has UPF 50+.
Ad position: web_incontent_pos2
Best seller: Scuba Bomber Zip Up
To read the rest of The Glossy Pop guide to influencer-founded brands, click here.
All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission.
