Phlur founder and creative director Chriselle Lim and Know Beauty founder and CEO Vanessa Hudgens explore how they've been able to revolutionize and rebrand in the beauty industry with strategic [...]
SiO Beauty, a skincare brand best known for their clinically-proven wrinkle smoothing patches, engages their SMS audience with educational content—from the first welcome message through post-purchase. In this session, you’ll learn how SiO Beauty uses triggered text messaging to personalize the customer journey and influence repeat purchases. Plus, hear how the brand created a segmentation strategy that aligns their email and SMS marketing channels and improves the customer experience.
Love Wellness founder Lo Bosworth, Saltair co-founder Iskra Lawrence and Dezi Skin founder Desi Perkins share the key business strategies they've relied upon as influencers-turned-founders, as well [...]
In this panel discussion, which took place at Glossy's first Beauty Pop event in July, Sala co-founder Shanina Shaik, Too Faced Cosmetics svp of global marketing Somer Tejwani, and Beaubble [...]
It feels like there’s a new social platform popping up every day — and they’re all vying for influencers’ time and content. We asked beauty and fashion influencers, including Sydney Morgan, [...]