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The Intersection of Fashion & E-sports: How Brands are Strategizing to Get in Front of Gamers
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Interview | 0:21:55 -
05/25/2021
Speakers
Dre Hayes
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PRESIDENT, KAPPA NORTH AMERICA
Fashion brands are seeing opportunity in professional gaming. To tap the expansive, diehard gaming community, they’re launching merch and apparel for gamers, collaborating with professional players, sponsoring teams and events, and designing virtual apparel to be worn in-game. Connecting with Gen Z and millennials is key, but brands are also finding creative ways to drive immediate sales. This session will break down a leading brand’s gaming playbook.
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