Phlur founder and creative director Chriselle Lim and Know Beauty founder and CEO Vanessa Hudgens explore how they've been able to revolutionize and rebrand in the beauty industry with strategic [...]
Product collaborations have caught on as effective tools for driving spikes in sales. While fashion brands’ collaboration strategies span the gamut, increasingly, all are realizing that slapping one brand’s name or logo onto another brand’s product doesn’t cut it to drive buzz. For shoppers, what’s worth waiting in line or splurging on the resale market for are collabs resulting from two top brands actively working together on every step, from product development to marketing. This session will explain how a serial collaborator ensures authenticity throughout the process.
Love Wellness founder Lo Bosworth, Saltair co-founder Iskra Lawrence and Dezi Skin founder Desi Perkins share the key business strategies they've relied upon as influencers-turned-founders, as well [...]
In this panel discussion, which took place at Glossy's first Beauty Pop event in July, Sala co-founder Shanina Shaik, Too Faced Cosmetics svp of global marketing Somer Tejwani, and Beaubble [...]
It feels like there’s a new social platform popping up every day — and they’re all vying for influencers’ time and content. We asked beauty and fashion influencers, including Sydney Morgan, [...]