Glossy+ Holiday Commerce and Marketing Strategies
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
Ad rendering preventing in staging
Ad position: web_leaderboard_
Ad position: web_leaderboard_
Growth Mode: Strategies for Accelerated Brand Expansion
-
Interview | 0:20:30 -
05/26/2021
Speakers
Hali Borenstein
|
CEO , Reformation
Starting a brand with a narrow focus and audience has its perks, but it can make growth a challenge. This session will cover how a direct-to-consumer fashion brand that launched with a sustainability focus and a streamlined assortment has strategically evolved. It’s managed to retain its core customers while also expanding to more sales channels, more product categories and a wider audience.
Latest event video
-
-
The Future of Influencer Marketing Episode 3: The Rise of Influencer Brands
As influencers have moved from endorsing brands to creating their own, their success rates have dramatically varied. Many influencers have found it challenging to balance the creation of sponsored [...]
-
Glossy+ CMO Strategies: Social Media – from TikTok to YouTube
Glossy’s CMO Strategies: Social Media presentation will focus on social media usage and budgets, as well as insights from our YouTube Shorts case study and sit-down interview with beauty guru Hyram [...]
-
The Future of Influencer Marketing Episode 2: The State of Brand Deals
The traditional influencer brand deal model is rapidly evolving as both brands’ and influencers’ priorities are changing. We asked beauty and fashion influencers, including Cassandra Bankson, [...]
-
The TikTok Effect
Patrick Ta Beauty founder Patrick Ta, Stephanie "Glamzilla" Valentine, Naturium founder Susan Yara and Being Frenshe founder Ashley Tisdale delve into the underlying factors that contribute to the [...]
-
The Power of Collaboration: Content Strategies for Brands and Influencers
E.l.f. Beauty vp of integrated marketing communications Patrick O’Keefe, influencer Kensington Tillo and Kosas founder Sheena Zadeh-Daly take a deep dive into the world of content strategies for [...]
-
The Power of Influence: Revamping and Rebranding
Phlur founder and creative director Chriselle Lim and Know Beauty founder and CEO Vanessa Hudgens explore how they've been able to revolutionize and rebrand in the beauty industry with strategic [...]
-
From Influence to Entrepreneurship: Unveiling the Success Stories of Influencer-Founded Brands
Love Wellness founder Lo Bosworth, Saltair co-founder Iskra Lawrence and Dezi Skin founder Desi Perkins share the key business strategies they've relied upon as influencers-turned-founders, as well [...]
-
Building Meaningful Connections: The Future of the Brand-Influencer Deal
In this panel discussion, which took place at Glossy's first Beauty Pop event in July, Sala co-founder Shanina Shaik, Too Faced Cosmetics svp of global marketing Somer Tejwani, and Beaubble [...]