Glossy+ Holiday Commerce and Marketing Strategies
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
Customers have been migrating from in-store to online for the last decade but last year we have seen an unprecedented acceleration of this trend due to Covid. Retailers are continuing to figure out how to bring the in-store experience to eCommerce and deliver the kind of personalized, high-touch service that keeps customers coming back. We’ll discuss the ways that innovative brands like Crate and Barrel and Warby Parker are transforming their service operations to thrive in this new era.
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
As influencers have moved from endorsing brands to creating their own, their success rates have dramatically varied. Many influencers have found it challenging to balance the creation of sponsored [...]
Glossy’s CMO Strategies: Social Media presentation will focus on social media usage and budgets, as well as insights from our YouTube Shorts case study and sit-down interview with beauty guru Hyram [...]
The traditional influencer brand deal model is rapidly evolving as both brands’ and influencers’ priorities are changing. We asked beauty and fashion influencers, including Cassandra Bankson, [...]
Patrick Ta Beauty founder Patrick Ta, Stephanie "Glamzilla" Valentine, Naturium founder Susan Yara and Being Frenshe founder Ashley Tisdale delve into the underlying factors that contribute to the [...]
E.l.f. Beauty vp of integrated marketing communications Patrick O’Keefe, influencer Kensington Tillo and Kosas founder Sheena Zadeh-Daly take a deep dive into the world of content strategies for [...]
Phlur founder and creative director Chriselle Lim and Know Beauty founder and CEO Vanessa Hudgens explore how they've been able to revolutionize and rebrand in the beauty industry with strategic [...]
Love Wellness founder Lo Bosworth, Saltair co-founder Iskra Lawrence and Dezi Skin founder Desi Perkins share the key business strategies they've relied upon as influencers-turned-founders, as well [...]
In this panel discussion, which took place at Glossy's first Beauty Pop event in July, Sala co-founder Shanina Shaik, Too Faced Cosmetics svp of global marketing Somer Tejwani, and Beaubble [...]