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The New Luxury
Research Briefing: Walmart partners with Rebag to attract luxury shoppers
Jan 23, 2025
In this edition of the Glossy+ Research Briefing, we look at how Walmart is strategically positioning itself among luxury consumers, including selling handbags consumers dubbed the “Wirkin” that resembled an Hermès Birkin bag and partnering with online luxury resale platform Rebag.
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