How the ‘de minimis’ rollback will upend TikTok Shop’s product assortment, increase opportunity for prestige brands
TikTok Shop is likely to see a dramatic change in seller and product assortment after the May 2 cancellation of the tariff loophole known as "de minimis" on goods from China and Hong Kong. The nearly-100-year-old law has empowered sellers of cheap goods from countries like China by allowing packages valued at less than $800 to flow into the U.S. free from tariffs and under less oversight from U.S. customs. This change, compounded with new sky-high tariffs on China, is likely to bring a dramatic shift to Tiktok Shop.