Store of the Future

Glossy got a sneak peak into the new K-beauty boutique concept that opened on Wednesday in LA by Violet Grey founding team alums Vanessa Nabhani and Jeanha Joo. The boutique, located in the busy Old Town Pasadena shopping district, will stock color cosmetics and skin care from Korean and Japanese brands, as well as international founders inspired by the trends, products and innovation found in the Asian beauty industry.