12 eco-focused beauty and wellness brands on their current sustainability challenges
Being an environmentally-focused beauty or wellness brand means constantly hitting roadblocks in the pursuit of true sustainability.
Like the science that powers it, being sustainable is a moving goalpost that requires constant attention and more resources than brands that don’t prioritize environmental impact. This can often mean more expensive packaging, never-ending supply chain analysis and finding the right messaging to market these endeavors to consumers. But beneath the surface, many brands are struggling with the same issues in pursuit of their differing goals.